Jennifer (Jenny) Hetro is a lifelong resident of the Back Mountain and is passionate about the Northeastern Pennsylvania community. Jenny is a graduate of College Misericordia, now Misericordia University, and earned her Bachelor of Science in Marketing with minors in Communication and Management. She has deep experience fostering relationships with local and national media; copywriting; social media; campaign and message development and implementing CRM (lead tracking/generating) systems.
Her career spans many disciplines in for-profit and non-profit sectors, and she’s spent 19 years learning and growing at some of the region’s leading employers, including Benco Dental, Borton-Lawson, Century 21 Smith Hourigan Group and Cornell-Cookson. After spending four and a half years leading a blossoming Marketing Communications department at The Wright Center for Community Health, Jenny started her own marketing consulting business in late 2019. In January 2020, she began service as the Executive Director of the Back Mountain Chamber, a vibrant organization intent on promoting the businesses and improving the quality of life in the community she’s always called home.
She was recognized as one of Luzerne County Head Start’s Outstanding Community Partners in May 2019. Jenny is a graduate of the Leadership Wilkes-Barre Core Class of 2019 and is active on its Alumni Council. She is a member of Wilkes-Barre POWER! and was a finalist for the 2019 Wilkes-Barre Chamber of Commerce’s Young Professionals Awards in the category of Influencer of the Year. She loves NEPA and will always jump into a conversation about what makes it—and its people—so special.