LAS VEGAS (Nov. 6, 2013) — The Tire Industry Association (TIA) has endorsed Net Driven as the association’s “preferred provider” of websites and digital marketing solutions.

TIA said it chose to endorse a digital marketing company at this time because of data that show 70 percent of consumers are researching tire purchases before buying offline.

“We encourage all of our dealer members who aren’t satisfied with their presence on the Web to see how Net Driven can help grow their bottom line,” said TIA Executive Vice President Roy Littlefield.

In choosing to endorse Net Driven, TIA said it sought out a digital marketing company that “would deliver the highest return on investment” for its members.

Founded in 2007, Scranton, Pa.-based Net Driven claims to have more than 5,000 points of sale in the U.S. and Canada using its services. Net Driven focuses 100 percent on independent automotive repair dealers.

TIA members are eligible for undisclosed benefits when they sign up for a new website with Net Driven, TIA said.

PUBLISHED ON NOVEMBER 6, 2013 | View Source