Board of Directors2020-2021
Chelsey Coslett is the Marketing Specialist for the Northeastern Pennsylvania Industrial Resource Center (NEPIRC). At NEPIRC, she is responsible for overseeing and executing the organization’s marketing strategy, which includes marketing communication initiatives, public relations efforts, brand awareness and positioning, mission advocacy and awareness, and event planning. Over the course of her career, Chelsey has worked with businesses and organizations of all sizes, ranging from small nonprofits to international Fortune 500 companies. Chelsey has a passion for brainstorming, project management, marketing strategy, the written word & cultivating client/customer relationships.
Chelsey holds a Bachelor of Arts in communication, with an emphasis in public relations and a minor in advertising from Flagler College, located in St. Augustine, FL. She currently resides in Kingston.
Immediate Past President
Kathryn is currently a designer at Posture Interactive, a full-service advertising agency that focuses on website development and interactive design. A Bethlehem, PA native, she graduated summa cum laude from Marywood University with a BFA in Graphic Design in 2010 and has taught in the design department as an adjunct since 2013. She has also held design roles in the newspaper print industry, as well as designing for web applications and eventually taking on the Creative Director role at local tech start-up company Net Driven. Kathryn currently also serves on the board of directors for the recently formed NEPA Design Collective (NDC). She has spoken on design topics at multiple conferences, including TEDx Scranton, NEPA BlogCon, and the TecBridge Entrepreneurial Institute. She has also been involved in many local events such as Arts on the Square, First Friday Scranton shows, and performances at the Diva Theater. Pastimes include craft beer, cheese-making, digital doodling, and hanging with her dog and cat (Mars and Ares, respectively.)
Anna is currently the Director of Digital Content at Simrell Media, a full service marketing and advertising firm in Scranton. Working with clients in a variety of categories, she has learned the importance of truly understanding our market. Born and raised in NEPA, Anna graduated from the University of Scranton in 2018 with her BS in marketing. In her free time, she enjoys traveling, attending community events, and trying new restaurants.
Vice President Secretary
A recent graduate of Marywood University, April has a bachelor’s degree in Art and Design. During her time at Marywood, she got to know the Scranton/Wilkes-Barre area, falling in love with the creative atmosphere and the kind people living and working here. She enjoys nothing more than meeting new people, creating, learning, and experiencing new things.
Vice President Finance
Bailey Simrell is a web developer and user experience designer living in Scranton, PA. He is the Scranton Webflow Meetup Organizer, Partner & Digital Director at Simrell Media and Founder of MemberChat. Bailey has worked with companies and organizations like Amazon Web Services, UpLaunch, Wype, InvestorFuse, The University of Pittsburgh and more. In addition to his interest in the local advertising market, Bailey joins AAF NEPA’s Board of Directors as VP of Finance because with his years of experience working at an agency and with various other startups, he feels his background would prove valuable in helping to make AAF NEPA more financially secure.
Vice President Marketing
ENX2 Marketing CEO Nicole Farber has consulted with some of the top law firms in the world and has met with a variety of business owners — from small businesses to Fortune 500 CEOs. Nicole is a highly sought-after speaker in the legal industry and has presented to some of the most prestigious law firms in the country and has spoken on behalf of Google at the world’s largest Small Business Expo in Philadelphia. She was recently an invited speaker at the National Employment Lawyers Association (NELA) Convention in New Orleans; an event touted as the largest gathering of plaintiffs’ employment lawyers.
For years, her peers have recognized Nicole for her talents. She was nominated for the 2017 North American EY Entrepreneurial Winning Women™ program. Nicole was named as Corporate Vision Magazine’s “Most Influential Female CEO of the Year in Digital Marketing,” as part of the 2018 Corporate Excellence Awards and was named one of the 30 Best Leaders to Watch in 2019 by The Silicon Review. In 2018, she was the official U.S. representative at the Chambers and Partners Editors’ Reception event in Rome.
A single mother who dotes on her only child, Nikolus, Nicole’s favorite pastime is watching her son play sports. She also loves “her team,” traveling, spending time with friends and family, listening to music, hiking, and her signature drink “The Nicole.”
Vice President Memberships
Vice President Events
Devanie Heller is just getting started with her career in the marketing communication industry. She has interned with Ideaworks Marketing and the Small Business Development Center at Shippensburg University this past year to gain valuable marketing experience before graduating. Some of her favorite aspects of the marketing industry include research, analytics, and social media. During her free time, she enjoys playing with her puppy Willow, kayaking, painting, and cooking.
Devanie is a graduate of Shippensburg University of Pennsylvania, where she earned her BSBA in Marketing. While in school, she worked part-time as a research intern, was the president of the American Marketing Association, and was actively involved in Beta Gamma Sigma, the exclusive business honor society.
She first heard about AAF NEPA during her internship at Ideaworks Marketing, where she was able to help out with a few things for the AAF club. Devanie helped draft and email invites for the Twenty Minutes and a Wine event last May. At Twenty Minutes and a Wine she networked with some of the current board members about the club. Attending that event was what sparked her interest in joining AAF NEPA and eventually led to her pursuing the events director position. She has always enjoyed being organized, so planning and events is in her nature.
Vice President Education
Lisa Reynolds is a graphic designer, art director and educator. She has spent nearly 20 years working in the Northeast Pennsylvania market, specializing mainly in design for education and development. She is an Assistant Professor of Digital Design and Media Art at Wilkes University with a research concentration in Experiential Graphic Design. She also maintains an active freelance practice, working primarily in publishing. Lisa lives in West Pittston with her husband Luke and son Jackson.
American Advertising Awards Director
Erin Calpin is the Marketing Manager for Pocono Manor Resort & Spa. She is a graduate from Susquehanna University with a BAF in Graphic Design and a minor in Cultural Anthropology. In college and immediately after, Erin worked for Gallagher & Gallagher Inc. as a designer, photographer and event coordinator. Then on to positions in design and marketing at Cove Haven Entertainment Resorts (aka The Land of Love) and Split Rock Resort, where she found she loved EVERYTHING about the marketing world. Creating and telling an incredible story through marketing is what drives her every day. Working in design and marketing isn’t a job for Erin, it’s a way of life that she loves!
Jennifer (Jenny) Hetro is a lifelong resident of the Back Mountain and is passionate about the Northeastern Pennsylvania community. Jenny is a graduate of College Misericordia, now Misericordia University, and earned her Bachelor of Science in Marketing with minors in Communication and Management. She has deep experience fostering relationships with local and national media; copywriting; social media; campaign and message development and implementing CRM (lead tracking/generating) systems.
Her career spans many disciplines in for-profit and non-profit sectors, and she’s spent 19 years learning and growing at some of the region’s leading employers, including Benco Dental, Borton-Lawson, Century 21 Smith Hourigan Group and Cornell-Cookson. After spending four and a half years leading a blossoming Marketing Communications department at The Wright Center for Community Health, Jenny started her own marketing consulting business in late 2019. In January 2020, she began service as the Executive Director of the Back Mountain Chamber, a vibrant organization intent on promoting the businesses and improving the quality of life in the community she’s always called home.
She was recognized as one of Luzerne County Head Start’s Outstanding Community Partners in May 2019. Jenny is a graduate of the Leadership Wilkes-Barre Core Class of 2019 and is active on its Alumni Council. She is a member of Wilkes-Barre POWER! and was a finalist for the 2019 Wilkes-Barre Chamber of Commerce’s Young Professionals Awards in the category of Influencer of the Year. She loves NEPA and will always jump into a conversation about what makes it—and its people—so special.
Kelsey Novack is a graphic & web designer based in Wilkes-Barre–Scranton, PA. She works remotely as the Senior Designer with Denver-based Shanty Town Design. She graduated from Marywood University with her BFA in graphic design, but has yet to stop learning. For fun, Kelsey enjoys illustrating and printmaking. In her free time, she loves to be outside rock climbing and hiking. In 2018, she thru-hiked the entire 2,190+ mile Appalachian Trail, which traverses Georgia to Maine.
Denise is no stranger to Advertising, having spent over 20 years in the cable industry and currently employed by Effectv for 15 years. Prior to sales, Denise worked as a Production Manager for both Adelphia Communications and Cox Media.
Passionate about the goals and needs of her clients, Denise helps them achieve success with audience‑focused ad solutions based on viewer geography and demographics, delivering messages across every screen, helping advertisers attain valuable reach with minimal waste.
She possess the qualities of being a leader within her company, bestowed various sales achievements and is a two-time recipient of Comcast Spotlight’s prestigious Presidents Club Award. Denise received her Bachelor of Arts degree in Broadcast/Cable from The Pennsylvania State University.
In her spare time, Denise enjoys music, yoga, gardening and photography, and is passionate about art and all its possibilities.
Since founding BlackOut Design in 2003, Jack’s been working with clients to provide the tools, the techniques and the direction folks need to effectively market their organizations – both on and offline. By leveraging business data, his organization assesses and improves upon the performance of their clients’ marketing. The team he has assembled blends emerging technology with traditional media to produce effective and measurable marketing results. As a full-service ad agency with deep experience integrating online marketing and traditional concepts, we develop campaigns that span multiple medias, all from under one roof.
A native of Woodbridge, NJ, Jack has had the good fortune of working with some of the most reputable organizations in the region – and around the country – for the past decade. From local non-profit groups to global service leaders, Jack has used his own experiences as business owner and marketer to help clients find the right solution for their business needs. He holds graduate and under-graduate degrees from Marywood University and has two children, his daughter Lilly age 6 and his son Quin age 2.
Jonathan is obsessed with filmmaking and a workaholic who produces several hundred videos and dozens of short films each year, from start to finish. He started Contention Media to bring extremely high quality photography and videography at an affordable price to Northeast Pennsylvania! His work has been on TV and featured on the news. Jonathan has won awards and has millions of views online. He has quickly gained a reputation for producing the absolute best aerial videos in Northeast Pennsylvania.
Jordan joined the Scranton Wilkes-Barre RailRiders front office in 2018 as a Corporate Sales Executive. He helps local businesses and national brands to creatively partner and advertise with the SWB RailRiders through either ballpark signage, engaging in-game promotions, community initiatives, or product activations. Prior to working for the SWB RailRiders, he was employed by the Atlanta Braves organization and also spent time working in Paris, France.
Jordan is a native of Hackettstown, New Jersey. He graduated from the University of North Carolina at Chapel Hill in 2015 with a degree in Economics and minor in Entrepreneurship. He resides in Scranton.
Annette Krauss is a marketing, event management, community relations, and public relations professional with over 10 years of experience. She also has a love of project management, branding, publishing, higher education, and healthcare. When she is not working Annette volunteers with several non-profits including her local chapter of St. Jude Children’s Research Hospital, the Townwide Fund of Huntington and the Michael Magro Foundation.
She has a Bachelor’s degree in Marketing from Dowling College on Long Island. Annette has adopted the Scranton-Wilkes Barre area has her 2nd home, she has been coming to the area for over 15 years and looking to make it home permanently. When she comes to visit she spends time with her childhood friend, her three sons and their dog.
John is an award-winning writer/producer/director with years of experience working for national clients in New York City and throughout Pennsylvania. He’s an executive producer of the Netflix feature film, “The Polka King” (starring Jack Black, Jason Schwartzman and Jenny Slate), based on his documentary “The Man Who Would Be Polka King.”
John began his career after NYU film school as a screenwriter and development director for Palisades Pictures in NYC. From there, he joined Palisades’ parent advertising agency, the Gramercy Group (now Publicis Dialog). As a copywriter and video production coordinator, he won awards for his work on national accounts like Eli Lilly, Popular Mechanics, Michelin and Barnes & Noble.com.
Over the past several years, he served as copy director and multimedia producer for a number of Northeastern Pennsylvania advertising agencies. His print, radio and TV work has garnered numerous regional and national awards, including ADDYs, Caples and more.
In 2016, John joined VIA SG, a division of WVIA Public Media as a Digital Content Producer/Director for corporate work as well as short and feature documentaries.
John received his Master of Fine Arts degree from New York University’s Institute of Film and Television and earned his Bachelor of Arts degree from the University of Notre Dame in Communication and Theatre.
Joey is a graphic designer at Posture Interactive. a Scranton based agency rooted in technology. Prior to joining the team at Posture, Joey spent a number of years focusing on his own design business, Joey Graphics. Outside of designing, Joey has a passion for teaching and is a rostered artist with the Pennsylvania Council on the Arts and adjunct faculty at Marywood University. He holds a BFA in Graphic Design from Marywood University and a certificate in web design from the University of Scranton.