AAF Mission

The American Advertising Federation protects and promotes the well-being of advertising. We accomplish this through a unique, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs, and college chapters.


The Unifying Voice

The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the “Unifying Voice for Advertising.” The AAF also has 15 district operations, each located in and representing a different region of the nation. The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and more than 200 AAF college chapters, with over 6,500 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students in Chicago and Washington.

President’s Message

Fellow members,

I am honored to hold this position that so many leaders in our advertising community have held before me. I would like to extend a welcome to all of our new members on the board this year, as well as a thank you to all of our returning members. I believe that the fresh ideas, energy, and enthusiasm from our new members, coupled with our returning members’ experience and dedication, certainly creates a recipe for our club’s continued success.

It is my goal for our board to be approachable, and for any member to feel welcome and encouraged to contribute. Drop us an email note or suggestion, follow us on our social media channels, come to an event, or if you’re not a member yet, join AAF!

By joining AAF, you are joining a community of 40,000 advertising professionals nationwide. Being a member comes with a host national benefits, not to mention the array of local benefits specific to our club, like discounts at club events, featured social media posts, and more.

Again, thank you all for your time, support, and commitment. I am enthusiastic about the future of our club and I couldn’t be more excited for the year to come!


Jamie Hannigan
President, 2016 – 2018
AAF Northeast Pennsylvania


Meet Our Board

Learn more about the rest of the members on our 2017 – 2018 Board of Directors.