Scranton/Wilkes-Barre, PA – The American Advertising Federation of Northeastern Pennsylvania held its annual American Advertising Awards on Friday, February 26, 2016 at the Radisson Lackawanna Station Hotel in Scranton, Pennsylvania.

The top award of the evening was the “Best of Show” award, which was presented to Posture Interactive in the Sales Promotion Packaging category titled, “Electric City Roasting Seasonal Packaging Campaign.”

Sponsored by the American Advertising Federation, the American Advertising Awards honor excellence in advertising and cultivate the highest creative standards in the industry. It is the largest creative awards competition in the advertising industry. Gold Award winners from our local level will move on to the the District 2 competion held in New York City, with top winners from our district heading to the national American Advertising Awards competition where they will vie against entries from across the country in a process that will culminate in the National Awards Ceremony during ADMERICA 2016, on June 7 at Disneyland Resort, Anaheim, California.

New local caetgories added to the competition this year included Excellence in Printing Awards, which was presented to Scranton Printing Co. and Corcoran Printing, and the Comcast Spotlight Community Award was presented to Shanty Town Design for the ScrantonMade Holiday Market Integrated Brand Identity Campaign.

chris

Professional Winners

“Judges Choice” Winners:

Integrated Brand Identity Campaign – Earl Kessler Design and Illustration, The Museum of VHS

B-to-B Website – Halibut Blue, Payne Printery Responsive Website

Illustration – Earl Kessler Design and Illustration, Borracho Live at the Sherman Theater’s Living Room

Logo Design – Halibut Blue, Wilson Academic Tutoring Service Logo

Integrated Brand Identity Campaign – Vinciguerra Creative, Trifecta Crop Control

{COMCAST & Specialty Printing Award}

Gold winners:

Sales Promotion, Packaging – Posture Interactive, Electric City Roasting Seasonal Packaging Campaign

Outdoor Board Super-sized, Extension – Adams Outdoor Advertising, Tree Ventures – Crash

Responsive Design – Design Done Right inc., Responsive Design | Sticky Smart Wallet

Illustration – Earl Kessler Graphic Design and Illustration, Borracho Live at the Sherman Theater’s Living Room

B-to-B Website – Halibut Blue, Payne Printery Responsive Website

Logo Design – Halibut Blue, Wilson Academic Tutoring Service

Logo Design – Halibut Blue, Smiles 4 Keeps Pediatric Dentistry

Integrated Brand Identity Campaign – Shanty Town Design, ScrantonMade Holiday Market

Music Video – TwentyFiveEight Productions Inc., THE HOLLOW PARTY – “Basic Girl”

posture

Silver winners:

Public Service Direct Marketing Specialty Item – One Point Inc, Trivia Quest Scranton Board Game

Advertising Industry Self-Promotion Brand Elements – Ideaworks Marketing, Ideaworks Coloring Calendar

Outdoor Board – Earl Kessler Graphic Design and Illustration, It’s Fishing Season Dunkelberger’s Sports Outfitter

Outdoor Board – Inspired Design Studio, Shop Happy. Shop Local.

Out-Of-Home Campaign – Adams Outdoor Advertising, Pennywise Fuel

Out-Of-Home Campaign – BlackOut Design, Johnson College Outdoor

Local TV :30 Seconds – JVW Inc., ScrantonMade Holiday Market At The Steamtown Mall

Local TV Campaign – JVW Inc., Invenergy/Lackawanna Energy Center Campaign

Internet Commercial – Japhy Creative, Maxx Bench – Kickstarter Campaign Video

Internet Commercial – Foggy Notion, “Out of the Rough – The Donna Garze Story”

Branded Content & Entertainment for Television – WOLF-TV FOX56, House of Houdini: Facing Fears or Escaping Them

Integrated Brand Identity Campaign – Ideaworks Marketing, Think CA Brand Identity

Integrated Brand Identity Campaign – Vinciguerra Creative, Trifecta Crop Control

Integrated Brand Identity Campaign – Earl Kessler Graphic Design and Illustration, The Museum of VHS

Public Service Campaign – Crow Designs, Environmental Studies Poster Group

Copywriting – Sweda Advertising, Lackawanna County Visitors Bureau – It’s All About…

Logo Design – Ideaworks Marketing, Jubilation

Excellence in Printing Winners:

Excellence in Printing: Offset – Scranton Printing Co., Perf. Bound Book

Excellence in Printing: Specialty – Corcoran Printing, United States Department of State Gold Foil Stamp & Emboss Combo, Kisscut Seal