On October 15th at the 4 Points Sheraton Hotel in Scranton, Tim Reynolds, Director of Digital Media for New Age Media, explained how important the changes in digital marketing are affecting local advertising. His presentation opened with a fact packed video called #Socialnomics 2014 by Erik Qualman that outlines the growing trends and influence of social media and its connection to mobile devices. The video points out that, “More people own a mobile device than a toothbrush” and that “Grandparents are the fasted growing demographic on twitter.”— both interesting, yet shocking statistics. A view of the video yields more surprising statistics that is worth a watch for any advertiser or small business.
Tim continued to present the importance of targeted digital advertising and ways to reach your target market through digital and mobile advertising. Tim presented graphs based on BIA/Kelsey’s U.S. Local Media Forecast (2013-2018), illustrating the jump in mobile advertising from 2.2% in 2013 to 9.9% in 2018. That jump estimates mobile advertising efforts are expected to increase by 350% by 2018. Advertisers are already spending more on their online presence each year, but those local and digital advertising efforts are shifting toward a more targeted strategy for digital and mobile ads. With new location, behavioral, and retargeting technology, from New Age Digital Media you can affordably reach your target market wherever they are on any device with Targeted Display Advertising. In closing, Tim assures, “Digital Media is where your customers are spending their time, and now you can take advantage of that to increase your business.”
For more information or a personal presentation on the technology and placement of Targeted Display Advertising with New Age Digital Media please contact us at firstname.lastname@example.org.