Tribal Media of Scranton, PA took best of show honors for their “Krispy Kreme NEPA 2016 Olympics” internet commercial for Krispy Kreme NEPA in the American Advertising Federation of Northeast Pennsylvania’s American Advertising Awards 2017. The Student Division best of show honors went to Kelsey Van Horn of Marywood University for her “TDC Mailer” in the Special Event Materials category. The annual dinner and awards ceremony was attended by close to 150 guests, comprised of chapter members, area professionals, and students that represent every segment of Northeast Pennsylvania’s advertising industry.

Of the near 200 entries received by AAF NEPA, nine gold ADDY awards, nineteen silver ADDY awards, one Community Spotlight award, and one People’s Choice Award were presented to area professionals while seven gold ADDY awards and eleven silver ADDY awards comprised the student division of winners. Entries were judged by a panel of four for their creativity, originality, and strategy.

Following is a complete list of the AAF NEPA American Advertising Award gold winners:

Sales Kit or Product Information, Posture Interactive, Metz Culinary Management, “Metz Culinary Management Sales Kit”; Poster, Variant, F. Lammot Belin Arts Foundation, “Belin Film Festival Poster”; Poster, Earl Kessler Graphic Design and Illustration, The Sherman Theater Arts Foundation, “The Sherman Theater’s SEVERED Fest; Public Service Online/Interactive, Lavelle Strategy Group, Lackawanna County District Attorney’s Office, “HeroinHitsHome.com”; Advertising Industry Self-Promotion Online Interactive, Ideaworks Marketing, Ideaworks Marketing, “Ideaworks Dazzle Magazine”; Television Advertising – Local Single Spot: 30 seconds, TwentyFiveEightStudios., Toyota of Scranton, “Puppy Love”; Television Advertising – Local Single Spot: 60 seconds, TwentyFiveEightStudios., Toyota of Scranton, “Happy Birthday Scranton”; Internet Commercial – Single Spot, Tribal Media, Krispy Kreme NEPA, “Krispy Kreme NEPA 2016 Olympics”; Integrated Brand Identity Campaign – Local or Regional/National, Vidaworks, Mountain Creek Grill, “Mountain Creek Grill Brand”

Following is a complete list of the AAF NEPA American Advertising Award silver winners:

Poster, Crow Designs, Marywood University Visual Arts Department, “Mary… where?”; Poster Campaign, Halibut Blue, Smile 4 Keeps Pediatric Dentistry, “Smile 4 Keeps Stationary Package”; Brochure, Halibut Blue, Smile 4 Keeps Pediatric Dentistry, “Smile 4 Keeps New Hire Brochure”; Digital Publication, Ideaworks Marketing, VIVE Health and Fitness, “VIVE: Pulse Newsletter”; Packaging, Earl Kessler Graphic Design and Illustration, FilmCentrix, “Blue Sunshine LE Bluray/DVD Combo”; Packaging Campaign, Earl Kessler Graphic Design and Illustration, Terror Vision Records, “Basket Case Movie Soundtrack LP”; Logo Design, Victor Koons Graphic Design, InnoTek Computer Consulting, “Interface Tek Logo”; Poster Campaign, Adams Outdoor Advertising, Terrery Dental, “Monster Teeth”; Local Television Commercial, TwentyFiveEight Studios., Toyota of Scranton, “Best School Day”; Local Television Commercial, TwentyFiveEight Studios. Toyota of Scranton, “Happy Holidays”; Music Video, TwentyFiveEight Studios., Jeannie Gia Bocchicchio and Zach Neil, “Original Sin”; Local Television Commercial, Vidaworks, Wisnosky Jewelers, “She’s Extraordinary”; Regional/National Television Commercial, Vidaworks, Ertle Subaru, “Our Love Will Grow”; Integrated Media Public Service Campaign, Lavelle Strategy Group, Lackawanna County District Attorney’s Office, “Heroin Hits Home Campaign”; Photography Campaign, Lavelle Strategy Group, PennTex Midstream Partners, “PennTex Louisiana Operations”; Sales Kit or Product Information Sheets, BlackOut Design, Borton-Lawson Engineering, “Borton – Lawson Sales Kit”; B2B Website, BlackOut Design, Borton-Lawson Engineering, “Borton – Lawson Website”; Poster, Cove Haven, Cove Haven Entertainment Resorts, “Build Your Own! Cocktail Bar”; Industry Self-Promotion Integrated Campaign, Cove Haven, Cove Haven Entertainment Resorts, “5th Annual Southern Rock Festival”

Following is the Community Spotlight Award winner:

ScrantonMade for their Integrated Advertising Campaign with their “Holiday Market Promotion Material”

Following is the People’s Choice winner, chosen by last night’s awards audience from the four Judge’s Choice selections:

TwentyFiveEightStudios. for their Local Television Commercial of “Puppy Love”

Following is a complete list of the AAF NEPA American Advertising Award Student Division gold winners:

Printed Annual Report or Brochure, Ainsley Bennett, Pennsylvania College of Technology, “Civil War Trust, Annual Report”; Printed Annual Report or Brochure, Morgan Keyser, Pennsylvania College of Technology, “Sea Turtle Conservancy Report”; Illustration – Campaign, Zachary DiAntonio, Pennsylvania College of Technology, “Arcade Skateboard Decks”; Magazine Design, Kelsey Van Horn, Rachel Hines, Gabrielle Creazzo, and Elizabeth Carlson, Marywood University, “{+} Positive”; Television Advertising, Kevin Schiel, Wilkes University, “Animated Infographic”; Television Advertising, Delmis Machado, Wilkes University, “Feeling”; Special Event Materials, Kelsey Van Horn, Marywood University, “TDC Mailer”

Following is a complete list of the AAF NEPA American Advertising Award Student Division silver winners:

Packaging, Morgan Keyser, Pennsylvania College of Technology, “Ice Cream Cones Packaging”; Packaging, Eliza Whyman, Pennsylvania College of Technology, “Neato Burrito To Go Package”; Printed Annual Report or Brochure, Todd Surkovich, Pennsylvania College of Technology “Sea Turtle Conservancy Report”; Publication Design, Todd Surkovich, Pennsylvania College of Technology, “Book Cover Series”; Poster, Todd Surkovich, Pennsylvania College of Technology, “Depression Awareness Poster”; Publication Design, Ainsley Bennett, Pennsylvania College of Technology, “Stephen King Collector Book Covers”; Poster, Nicole A. Kunze, Pennsylvania College of Technology, “Suicide Prevention Poster”; Packaging, Kelsey Van Horn, Marywood University, “Wild Blossom Botanicals Sustainable”; Illustration, Kate Pelton, Luzerne County Community College, “Breaking Through the Past”; Packaging, Gabrielle Creazzo, Marywood University, “Suiker Straat Snack Packaging”; Packaging, Gabrielle Creazzo, Marywood University, “Amusement Ride Interactive Bag”

Congratulations to our 2016-2017 Silver Medal Award recipient Rita Fendrych with posthumous honors to late husband Gil Hoban. This prestigious honor recognizes an individual in our region who has made outstanding contributions in the realm of advertising and who has also been active in furthering industry standards, creative excellence and responsibility in areas of social concern.